Many people might think Alicafe is only for men... but I
disagree... my mother in law is about 70++ and still going strong... and she
loves drinking Alicafe Tongkat Ali and Ginseng Coffee...and I am not saying
this just because I am writing this story but it is true..
She will always have a packet of Alicafe Tongkat Ali and
Ginseng Coffee in her house...The first time I saw her buying it when we were
out shopping, I was almost scratching my head in confusion....
Anyway, Power Root Marketing Sdn Bhd has recently revealed
the biggest secret about its flagship product – Alicafe Tongkat Ali and
Ginseng, Malaysia’s leading pre-mixed Tongkat Ali dan Ginseng coffee brand.
The first expose was the introduction of the new brand ambassador for
Alicafe Tongkat Ali and Ginseng, none other then Faizal Ismail (fondly known as
FBI), formerly of HOT FM fame. The celebrity figure revealed that his role as
brand ambassador was not the big secret. Instead, it is the fact that drinking
Alicafe Tongkat Ali and Ginseng has helped boost his energy and stamina levels,
maintain his mental focus, and strengthen his body.
Faizal proceeded to share his personal experience of how he
became a fan of Alicafe Tongkat Ali and Ginseng:
“Yes. I like coffee. In fact, I have tried many different
brands because I used to believe that all coffees are the same. Boy was I
wrong. When I first tried Alicafe Tongkat Ali and Ginseng, I had no idea the
difference would be so significant. I was surprised by how nutritious it is. I
mean, this is a coffee and yet it made me feel pumped up, energised and
focused. Not just in the morning, but throughout the day. I really felt the
difference. That’s when I knew that Alicafe is no ordinary coffee and should
not be compared with 3-in-1 coffees. Ever since then, I will not start my day
without my nutritious 5-in-1 fix of Alicafe Tongkat Ali and Ginseng. What this
coffee does for me daily is a secret I am glad to share.” – FAIZAL BIN ISMAIL,
Alicafe Brand Ambassador
Being a 5-in-1 coffee, Alicafe Tongkat Ali and Ginseng
contains two additional ingredients that give off extraordinary nutrition which
is Tongkat Ali and Ginseng. When combined they add an extraordinary boost of
nutrition to body and mind throughout the day.
Tongkat Ali has been well known to enhance energy levels,
endurance, stamina and reduce mental fatigue. Ginseng on the other hand is a
powerful anti-oxidant and can improve the cognitive function to help the body
fight diseases. And this according to Faizal, is the difference that sets
Alicafe Tongkat Ali and Ginseng apart from all other coffee and maybe my dear
mother in law sees it this way too...
After sharing the benefits of Alicafe Tongkat Ali and
Ginseng, Faizal presented the two new brand TV commercials, radio spots and the
brand new tagline for Alicafe Tongkat Ali and Ginseng: Secawan Khasiat. Setiap
Kali.”
Re-enacting his role in one of the radio spots he did
recently for Alicafe, Faizal lapsed into a bit of Kelantanese. He had practised
hard to master the dialect in hope of not disappointing his fans with the
delivery.
“Nikmatiloh ye luar biaso haghi ini. Alicafe. Secawe
Khasiat. Setiap Kali.” – FAIZAL BIN ISMAIL
The tagline “Secawan Khasiat. Setiap Kali.” bears testimony
to the core values of Alicafe Tongkat Ali and Ginseng. It’s a reminder of what
makes Alicafe Tongkat Ali and Ginseng an extraordinary coffee. A coffee that
nourishes from morning to night. There’s now a reason for all coffee drinkers
to think twice the next time they pick up another pack of coffee.
“Last year we launched our two new variants of Karamel and
Lebih Pekat. Since then, sales have really soared. We believe it is because
consumers are very smart. They know a great product when they see one. When
they taste it and can feel the difference, that is when leaders are made. As
the No.1 Tongkat Ali and Ginseng Pre-mix coffee brand in Malaysia, Alicafe has
really made its mark as an extraordinary coffee. Today’s launch of our “Rahsia”
is a timely reminder to our consumers to add a cupful of nutrition to their
daily coffee.” – Tengku Shamsulbhari, Chairman of Power Root Marketing Sdn.
Bhd.
Members of the media and guests were treated to a range of
Alicafe Tongkat Ali and Ginseng. In particular, the two newest variants of
Alicafe Tongkat Ali and Ginseng Karamel and Lebih Pekat were free-flowing
throughout.
Alicafe Tongkat Ali and Ginseng Karamel
Alicafe Tongkat Ali and Ginseng Karamel variant combines the
indulgent taste of caramel with premium quality Arabica and Robusta coffee
beans. Delight your senses with a cup of Alicafe Tongkat Ali and Ginseng
Karamel as you enjoy the delicate aroma of caramel whilst indulging in the
delicious caramel accents in your favourite cup of coffee.
Alicafe Tongkat Ali and Ginseng Lebih Pekat
Alicafe Tongkat Ali and Ginseng Lebih Pekat promises a cup
of extra creamy and extra rich coffee that is “lebih kaw” to be enjoyed at your
convenience.
The entire Alicafe Tongkat Ali and Ginseng range has been
certified Halal by JAKIM.
The extraordinary goodness of Alicafe Tongkat Ali and
Ginseng is available at all leading hypermarkets, supermarkets and provision
stores nationwide.
Now that you know it, the fact that Alicafe Tongkat Ali and
Ginseng is so much more than mere coffee no longer is a kept secret.
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